We ship from multiple warehouses throughout the USA
to get you what you need as fast as possible!
Millions of items in stock!
Fast online checkout - No account required
Cart 0

ET04: Tapes & Adhesives, Plumbing Pumps & Filtration, Marking & Labeling, Lubricants Coolants & Fluids, HVAC and Indexable Cutting Tools - (267588 Products)


Komet - 6-1/2" Max Drill Depth, 4xD, 1-5/8" Diam, Indexable Insert Drill - 2 Inserts, 1-1/4" Shank Diam, Straight Shank


Item #: 63839146
Brand: Komet
Model #: V5774132
Exact Tooling IR#: 04

Product Specifications
Drill Style V57
Drill Diameter (Inch) 1-5/8
Drill Diameter (Decimal Inch) 1.6250
Maximum Drill Depth (Decimal Inch) 6.5000
Shank Type Straight
Shank Diameter (Decimal Inch) 1.2500
Shank Diameter (Inch) 1-1/4
Cutting Direction Right Hand
Through Coolant Through Coolant
Drill Depth by Diameter Ratio 4xD
Number of Drill Inserts 2
Maximum Drill Diameter (Decimal Inch) 1.7450
Overall Length/Projection (Decimal Inch) 11.7190
Insert Compatibility WOEX 06T304
Body Length (Decimal Inch) 8.4690
Shank Length (Decimal Inch) 3.2500
Series KUB Trigon
Coolant Hole Thread Type NPT
Body Side Coolant Hole Thread Size (Inch) 1/8
Shank End Coolant Hole Thread Size (Inch) 1/8

$952.70

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Kennametal - 19.05 to 19.99mm Diam, 5xD, 100.08mm Max Depth, 19.05mm Shank Diam, 5.03" Flute, 183.39mm OAL, Replaceable Tip Drill - X Seat Size, KTIP Toolholder, Series KenTIP


Item #: 42693630
Brand: Kennametal
Model #: 5307840
Exact Tooling IR#: 04

Features and Benefits

Weldon flats are designed with a set screw that secures the tool for increased torque and reduced slipping. The diameters are typically different from the diameter of the cutting part of the tool.
Product Specifications
Series KenTIP
Minimum Drill Diameter (mm) 19.05
Minimum Drill Diameter (Decimal Inch) 0.7500
Maximum Drill Diameter (mm) 19.99
Maximum Drill Diameter (Decimal Inch) 0.7870
Drill Depth by Diameter Ratio 5xD
Maximum Drill Depth (Decimal Inch) 3.9400
Maximum Drill Depth (mm) 100.08
Shank Diameter (mm) 19.05
Shank Diameter (Decimal Inch) 0.7500
Insert Seat Size X
Toolholder Style KTIP
Through Coolant Through Coolant
Shank Type Weldon Flat
Tip Length (Decimal Inch) 0.1290
Flute Length (Decimal Inch) 5.0300
Overall Length (mm) 183.39
Overall Length (Decimal Inch) 7.2200
Toolholder Material Steel
Shank Length (Decimal Inch) 1.9700

$402.72

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Tungaloy - 285mm Max Drill Depth, 15xD, 18.5mm Diam, Indexable Insert Drill - 1 Insert, 25mm Shank Diam, Weldon Flat Shank


Item #: 47641576
Brand: Tungaloy
Model #: 4820491
Exact Tooling IR#: 04

Product Specifications
Drill Depth by Diameter Ratio 15xD

$751.31

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Iscar - 102mm Max Drill Depth, 3xD, 34mm Diam, Indexable Insert Drill - 2 Inserts, 32mm Shank Diam, Whistle Notch Shank


Item #: 72749690
Brand: Iscar
Model #: 3201833
Exact Tooling IR#: 04

Product Specifications
Drill Style DR
Drill Diameter (mm) 34.00
Drill Diameter (Decimal Inch) 1.3385
Maximum Drill Depth (mm) 102.00
Shank Type Whistle Notch
Shank Diameter (mm) 32.00
Through Coolant Through Coolant
Drill Depth by Diameter Ratio 3xD
Number of Drill Inserts 2
Maximum Drill Diameter (mm) 34.50
Overall Length/Projection (mm) 192.00
Insert Compatibility SOMT-DT; SOMT-GF
Body Length (mm) 134.00
Shank Length (mm) 58.00
Collar Diameter (mm) 42.00
Series DR-TWIST
Coolant Hole Thread Type BSP
Shank End Coolant Hole Thread Size (Inch) G1/2

$636.42

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Tungaloy - 60.3mm Max Drill Depth, 2xD, 28mm Diam, Indexable Insert Drill - 32mm Shank Diam, Weldon Flat Shank


Item #: 47679402
Brand: Tungaloy
Model #: 6718402
Exact Tooling IR#: 04

Product Specifications
Drill Style TDX
Drill Diameter (mm) 28.00
Maximum Drill Depth (mm) 60.30
Shank Type Weldon Flat
Shank Diameter (mm) 32.00
Cutting Direction Right Hand
Drill Depth by Diameter Ratio 2xD
Insert Size (mm) 3.40
Maximum Drill Diameter (mm) 28.00
Overall Length/Projection (mm) 141.30
Insert Compatibility (Outside or Peripheral) WWMU...
Insert Compatibility XPMT...
Flute Length (mm) 56.00
Body Length (mm) 82.30
Shank Length (mm) 59.00
Collar Diameter (mm) 40.00
Series TungDrillTwisted

$579.00

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Kennametal - 13.1 to 13.5mm Diam, 10xD, 130.96mm Max Depth, 3/4" Shank Diam, 149.4mm Flute, 203.2mm OAL, Replaceable Tip Drill - KSEM0516 Insert, C Seat Size, Series KSEM


Item #: 05679485
Brand: Kennametal
Model #: 1798228
Exact Tooling IR#: 04

Features and Benefits

Straight shanks are used for general purpose machining and commonly have a larger diameter than taper shanks.
Product Specifications
Series KSEM
Minimum Drill Diameter (mm) 13.10
Minimum Drill Diameter (Decimal Inch) 0.5157
Maximum Drill Diameter (mm) 13.50
Maximum Drill Diameter (Decimal Inch) 0.5315
Drill Depth by Diameter Ratio 10xD
Maximum Drill Depth (Decimal Inch) 5.1600
Maximum Drill Depth (mm) 130.96
Shank Diameter (mm) 19.05
Shank Diameter (Inch) 3/4
Shank Diameter (Decimal Inch) 0.7500
Insert Style KSEM0516
Insert Seat Size C
Through Coolant NonThrough Coolant
Coolant Hole Diameter (mm) 2.50
Coolant Hole Diameter (Decimal Inch) 0.0984
Shank Type Straight Shank
Tip Length (Decimal Inch) 0.0800
Flute Length (mm) 149.40
Flute Length (Decimal Inch) 5.8819
Overall Length (mm) 203.20
Overall Length (Decimal Inch) 8.0000
Shank Length (Decimal Inch) 2.0000

$407.24

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Kennametal - 17 to 17.5mm Diam, 10xD, 170mm Max Depth, 20mm Shank Diam, 191mm Flute, 246mm OAL, Replaceable Tip Drill - KSEM1700 Insert, 1 Seat Size, Series KSEM


Item #: 05678750
Brand: Kennametal
Model #: 1551831
Exact Tooling IR#: 04

Product Specifications
Series KSEM
Minimum Drill Diameter (mm) 17.00
Minimum Drill Diameter (Decimal Inch) 0.6693
Maximum Drill Diameter (mm) 17.50
Maximum Drill Diameter (Decimal Inch) 0.6890
Drill Depth by Diameter Ratio 10xD
Maximum Drill Depth (mm) 170.00
Shank Diameter (mm) 20.00
Shank Diameter (Decimal Inch) 0.7874
Insert Style KSEM1700
Insert Seat Size 1
Through Coolant Through Coolant
Coolant Hole Diameter (mm) 3.50
Coolant Hole Diameter (Decimal Inch) 0.1378
Shank Type Whistle Notch
Tip Length (mm) 2.70
Flute Length (mm) 191.00
Flute Length (Decimal Inch) 7.5197
Overall Length (mm) 246.00
Shank Length (mm) 50.00

$556.88

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Iscar - 2.53" Max Drill Depth, 3xD, 27/32" Diam, Indexable Insert Drill - 1" Shank Diam, Straight Shank


Item #: 63107866
Brand: Iscar
Model #: 3201398
Exact Tooling IR#: 04

Product Specifications
Drill Style DR
Drill Diameter (Inch) 27/32
Drill Diameter (Decimal Inch) 0.8438
Maximum Drill Depth (Decimal Inch) 2.5300
Shank Type Straight
Shank Diameter (Decimal Inch) 1.0000
Shank Diameter (Inch) 1
Through Coolant Through Coolant
Drill Depth by Diameter Ratio 3xD
Maximum Drill Diameter (Decimal Inch) 0.9720
Overall Length/Projection (Decimal Inch) 6.4000
Insert Compatibility SOGX-AL; SOMX-DT; SOMX-GF; SOMX-HD
Body Length (Decimal Inch) 3.4000
Shank Length (Decimal Inch) 3.0000
Collar Diameter (Decimal Inch) 1.2600
Series DR-TWIST

$489.19

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Komet - 102mm Max Drill Depth, 3xD, 34mm Diam, Indexable Insert Drill - 2 Inserts, ABS 50 Modular Connection Shank


Item #: 69752251
Brand: Komet
Model #: V3063400
Exact Tooling IR#: 04

Product Specifications
Drill Style V30
Drill Diameter (mm) 34.00
Drill Diameter (Decimal Inch) 1.3386
Maximum Drill Depth (mm) 102.00
Maximum Drill Depth (Decimal Inch) 4.0157
Shank Type Modular Connection
Modular Connection Size ABS 50
Cutting Direction Left Hand
Through Coolant Through Coolant
Drill Depth by Diameter Ratio 3xD
Number of Drill Inserts 2
Maximum Drill Diameter (Decimal Inch) 1.3780
Maximum Drill Diameter (mm) 35.00
Overall Length/Projection (mm) 142.00
Overall Length/Projection (Decimal Inch) 5.5906
Insert Compatibility WOEX 05T304
Body Length (Decimal Inch) 5.5906
Body Length (mm) 142.00
Series KUB Trigon

$775.33

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Iscar - 3/8" to 0.39" Diam, 8xD, 3" Max Depth, 1/2" Shank Diam, 5.38" OAL, Replaceable-Tip Drill - FCP, ICK, ICK-2M, ICM, ICN, ICP, iCP-2M Insert, 9 Seat Size, 57716797 Toolholder, Series SumoCham


Item #: 57716797
Brand: Iscar
Model #: 3203215
Exact Tooling IR#: 04

Features and Benefits

Straight shanks are used for general purpose machining and commonly have a larger diameter than taper shanks.
Product Specifications
Series SumoCham
Minimum Drill Diameter (Decimal Inch) 0.3740
Maximum Drill Diameter (Decimal Inch) 0.3900
Drill Depth by Diameter Ratio 8xD
Maximum Drill Depth (Decimal Inch) 2.9900
Shank Diameter (Decimal Inch) 0.5000
Insert Style FCP; ICK; ICK-2M; ICM; ICN; ICP; iCP-2M
Insert Seat Size 9
Toolholder Style DCN
Through Coolant Through Coolant
Shank Type Straight Shank
Body Length (Decimal Inch) 3.6100
Overall Length (Decimal Inch) 5.3800
Shank Length (Decimal Inch) 1.7700

$257.14

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Kyocera - 3-3/8" Max Drill Depth, 3xD, 1-1/8" Diam, Indexable Insert Drill - 2 Inserts, 1" Shank Diam, Whistle Notch Shank


Item #: 73388837
Brand: Kyocera
Model #: 8603861
Exact Tooling IR#: 04

Product Specifications
Drill Style DRZ
Drill Diameter (Decimal Inch) 1.1250
Maximum Drill Depth (Decimal Inch) 3.3750
Shank Type Whistle Notch
Shank Diameter (Decimal Inch) 1.0000
Cutting Direction Right Hand
Through Coolant Through Coolant
Drill Depth by Diameter Ratio 3xD
Insert Size (Decimal Inch) 0.4730
Number of Drill Inserts 2
Maximum Drill Diameter (Decimal Inch) 1.1250
Overall Length/Projection (Decimal Inch) 6.9200
Insert Compatibility ZCMT 10T304; ZCMT 10T304SP
Body Length (Decimal Inch) 4.6000
Shank Length (Decimal Inch) 2.3200
Collar Diameter (Decimal Inch) 1.6500
Series Magic Drill
Coolant Hole Thread Type NPT
Body Side Coolant Hole Thread Size (Inch) 1/4
Shank End Coolant Hole Thread Size (Inch) 1/4

$492.03

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Komet - 3.071" Max Drill Depth, 2xD, 1-1/2" Diam, Indexable Insert Drill - 2 Inserts, ABS 50 Modular Connection Shank


Item #: 69753986
Brand: Komet
Model #: V3033811
Exact Tooling IR#: 04

Product Specifications
Drill Style V30
Drill Diameter (Inch) 1-1/2
Drill Diameter (Decimal Inch) 1.5000
Maximum Drill Depth (Decimal Inch) 3.0710
Shank Type Modular Connection
Modular Connection Size ABS 50
Cutting Direction Right Hand
Through Coolant Through Coolant
Drill Depth by Diameter Ratio 2xD
Number of Drill Inserts 2
Maximum Drill Diameter (Decimal Inch) 1.6200
Overall Length/Projection (Decimal Inch) 5.0400
Insert Compatibility WOEX 06T304
Body Length (Decimal Inch) 5.0400
Series KUB Trigon

$701.33

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Seco - 112.52mm Max Drill Depth, 4xD, 28.17mm Diam, Indexable Insert Drill - 2 Inserts, 1-1/4" Shank Diam, Straight Shank


Item #: 39342878
Brand: Seco
Model #: 03080307
Exact Tooling IR#: 04

Product Specifications
Drill Style SD524
Drill Diameter (mm) 28.17
Drill Diameter (Decimal Inch) 1.1090
Maximum Drill Depth (mm) 112.52
Shank Type Straight Shank
Shank Diameter (Inch) 1-1/4
Cutting Direction Right Hand
Through Coolant Through Coolant
Drill Depth by Diameter Ratio 4xD
Toolholder Material Steel
Number of Drill Inserts 2
Maximum Drill Diameter (mm) 29.17
Overall Length/Projection (mm) 202.85
Insert Compatibility (Outside or Peripheral) SCGX 070308
Insert Compatibility SPGX0903..
Flute Length (mm) 117.52
Body Length (mm) 142.52
Shank Length (Decimal Inch) 2.3750
Collar Diameter (mm) 42.00
Series PerfoMAX

$778.01

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Iscar - 15mm to 15.9mm Diam, 5xD, 75mm Max Depth, 20mm Shank Diam, 148.7mm OAL, Replaceable-Tip Drill - FCP, ICK, ICK-2M, ICM, ICN, ICP, iCP-2M Insert, 15 Seat Size, 45391166 Toolholder, Series SumoCham


Item #: 45391166
Brand: Iscar
Model #: 3202688
Exact Tooling IR#: 04

Features and Benefits

Straight shanks are used for general purpose machining and commonly have a larger diameter than taper shanks.
Product Specifications
Series SumoCham
Minimum Drill Diameter (mm) 15.00
Maximum Drill Diameter (mm) 15.90
Drill Depth by Diameter Ratio 5xD
Maximum Drill Depth (mm) 75.00
Shank Diameter (mm) 20.00
Insert Style FCP; ICK; ICK-2M; ICM; ICN; ICP; iCP-2M
Insert Seat Size 15
Toolholder Style DCN
Through Coolant Through Coolant
Shank Type Straight Shank
Body Length (mm) 98.70
Overall Length (mm) 148.70
Shank Length (mm) 50.00

$277.67

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Kyocera - 0.394 to 0.413" Diam, 5xD, 2.067" Max Depth, 1/2" Shank Diam, 4.449" OAL, Replaceable Tip Drill - DA Insert, 100 Seat Size, SS 5xD Toolholder, Series Magic Drill DRA


Item #: 41488842
Brand: Kyocera
Model #: 8607178
Exact Tooling IR#: 04

Features and Benefits

Straight shanks are used for general purpose machining and commonly have a larger diameter than taper shanks.
Product Specifications
Series Magic Drill DRA
Minimum Drill Diameter (Decimal Inch) 0.3940
Maximum Drill Diameter (Decimal Inch) 0.4130
Drill Depth by Diameter Ratio 5xD
Maximum Drill Depth (Decimal Inch) 2.0670
Shank Diameter (Inch) 1/2
Shank Diameter (Decimal Inch) 0.5000
Insert Style DA
Insert Seat Size 100
Toolholder Style SS 5xD
Through Coolant Through Coolant
Shank Type Straight Shank
Toolholder Coating Black Oxide
Overall Length (Decimal Inch) 4.4490
Toolholder Material Tool Steel
Shank Length (Decimal Inch) 1.7720

$372.58

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

OSG - 6" Max Drill Depth, 3xD, 2" Diam, Indexable Insert Drill - 2 Inserts, 1-1/2" Shank Diam, Straight Shank


Item #: 38223582
Brand: OSG
Model #: 52503021
Exact Tooling IR#: 04

Product Specifications
Drill Style P3D
Drill Diameter (Inch) 2
Drill Diameter (Decimal Inch) 2.0000
Maximum Drill Depth (Inch) 6
Shank Type Straight Shank
Shank Diameter (Inch) 1-1/2
Cutting Direction Right Hand
Through Coolant Through Coolant
Drill Depth by Diameter Ratio 3xD
Toolholder Material High Speed Steel
Number of Drill Inserts 2
Shank Length (Decimal Inch) 2.7560
Series 52503

$668.94

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Komet - 172mm Max Drill Depth, 4xD, 42.5mm Diam, Indexable Insert Drill - 2 Inserts, 40mm Shank Diam, Straight Shank


Item #: 66228107
Brand: Komet
Model #: U4434250
Exact Tooling IR#: 04

Product Specifications
Drill Style U44
Drill Diameter (mm) 42.50
Drill Diameter (Decimal Inch) 1.6732
Maximum Drill Depth (mm) 172.00
Maximum Drill Depth (Decimal Inch) 6.7717
Shank Type Straight
Shank Diameter (mm) 40.00
Shank Diameter (Decimal Inch) 1.5748
Cutting Direction Right Hand
Through Coolant Through Coolant
Drill Depth by Diameter Ratio 4xD
Number of Drill Inserts 2
Maximum Drill Diameter (Decimal Inch) 1.6929
Maximum Drill Diameter (mm) 43.00
Overall Length/Projection (mm) 270.00
Overall Length/Projection (Decimal Inch) 10.6299
Insert Compatibility SOGX 130408
Body Length (Decimal Inch) 7.9528
Body Length (mm) 202.00
Shank Length (mm) 68.00
Shank Length (Decimal Inch) 2.6772
Series KUB Pentron

$997.28

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Tungaloy - 49mm Max Drill Depth, 2xD, 22mm Diam, Indexable Insert Drill - 25mm Shank Diam, Weldon Flat Shank


Item #: 47626239
Brand: Tungaloy
Model #: 6718363
Exact Tooling IR#: 04

Product Specifications
Drill Style TDX
Drill Diameter (mm) 22.00
Maximum Drill Depth (mm) 49.00
Shank Type Weldon Flat
Shank Diameter (mm) 25.00
Cutting Direction Right Hand
Drill Depth by Diameter Ratio 2xD
Insert Size (mm) 2.80
Maximum Drill Diameter (mm) 22.00
Overall Length/Projection (mm) 120.00
Insert Compatibility (Outside or Peripheral) WWMU...
Insert Compatibility XPMT...
Flute Length (mm) 44.00
Body Length (mm) 66.00
Shank Length (mm) 54.00
Collar Diameter (mm) 32.00
Series TungDrillTwisted

$450.85

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Allied Machine and Engineering - Series 3, 1-13/32 to 1-7/8" Diam, 5MT Taper Shank, Straight Flute Spade Drill - 8-1/4" Max Depth, 11-5/8" Body Length, 17-5/16" OAL, Standard Length, Through Coolant


Item #: 04597985
Brand: Allied Machine and Engineering
Model #: 24030S-005I
Exact Tooling IR#: 04

Features and Benefits

Straight flutes are used for horizontal machining center applications.
Product Specifications
Series 3
Minimum Drill Diameter (Inch) 1-13/32
Maximum Drill Diameter (Inch) 1-7/8
Shank Type Taper Shank
Shank Taper Size 5MT
Spade Drill Length Standard Length
Overall Length (Inch) 17-5/16
Maximum Drill Depth (Inch) 8-1/4
Flute Type Straight Flute
Flute Length (Inch) 9-1/2
Body Length (Inch) 11-5/8
Through Coolant Yes
Rotary Coolant Adapter Compatibility 2T-5SR
Coolant Hole Thread Type NPT
Body Side Coolant Hole Thread Size (Inch) 1/4

$331.68

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Allied Machine and Engineering - Series 32, 32 to 35mm Diam, 1-1/2" Diam Straight Shank with Flange, Helical Flute Spade Drill - 6-59/64" Max Depth, 8-31/32" Body Length, 11-21/32" OAL, Standard Length, Through Coolant


Item #: 43938794
Brand: Allied Machine and Engineering
Model #: 60532H-150C
Exact Tooling IR#: 04

Features and Benefits

Helical flutes are used for vertical machining center applications.
Product Specifications
Series 32
Minimum Drill Diameter (mm) 32.00
Minimum Drill Diameter (Decimal Inch) 1.2598
Maximum Drill Diameter (mm) 35.00
Maximum Drill Diameter (Decimal Inch) 1.3780
Shank Type Straight Shank with Flange
Shank Diameter (Inch) 1-1/2
Shank Diameter (Decimal Inch) 1.5000
Spade Drill Length Standard Length
Overall Length (Inch) 11-21/32
Overall Length (Decimal Inch) 11.6563
Drill Depth by Diameter Ratio 5xD
Maximum Drill Depth (Inch) 6-59/64
Maximum Drill Depth (Decimal Inch) 6.9219
Flute Type Helical Flute
Body Length (Inch) 8-31/32
Body Length (Decimal Inch) 8.9688
Shank Length (Inch) 2-11/16
Shank Length (Decimal Inch) 2.6875
Through Coolant Yes
Shank End Coolant Hole Thread Size (Inch) 1/4

$425.40

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It