We ship from multiple warehouses throughout the USA
to get you what you need as fast as possible!
Millions of items in stock!
Fast online checkout - No account required
Cart 0

ET04: Tapes & Adhesives, Plumbing Pumps & Filtration, Marking & Labeling, Lubricants Coolants & Fluids, HVAC and Indexable Cutting Tools - (267588 Products)


Brand: Widia / Part #: 3650537


Item #: 97475297
Brand: Widia
Model #: 3650537

Product Specifications

Minimum Cutting Diameter (mm) 100.00
Maximum Cutting Diameter (mm) 110.98
Maximum Depth of Cut (mm) 4.50
Arbor Hole Diameter (mm) 32.00
Lead Angle 45.000
Compatible Insert Size Code HN..0905
Cutter Style M1200
Cutting Direction Right Hand
Insert Holding Method Screw
Rake Negative
Series M1200
Hub Diameter (mm) 80.000
Overall Height (Mm - 5 Decimals) 50.00000
Maximum Body Diameter (mm) 107.10
Maximum RPM 6300.000
Tool Application Facing; Milling
Tool Performance General Purpose
Primary Workpiece Material Hard Material; Non-Ferrous Metal; Stainless Steel; Cast Iron; Super-alloys & Titanium; Steel
Primary Workpiece Material Code P; S; H; K; M; N
Complete Insert Compatibility HNGJ0905ANENLD
Toolholder Material Steel
Number Of Cutter Inserts 6
Coolant Through Yes
Number Of Flutes 6

$772.01

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Brand: Ingersoll Cutting Tools / Part #: 2925713


Item #: 96677430
Brand: Ingersoll Cutting Tools
Model #: 2925713

Product Specifications

Minimum Cutting Diameter (Decimal Inch) 3.0000
Minimum Cutting Diameter (Inch) 3
Minimum Cutting Diameter (mm) 76.20
Maximum Cutting Diameter (Inch) 3
Maximum Cutting Diameter (Decimal Inch) 3.0000
Maximum Depth of Cut (Decimal Inch) 0.3850
Arbor Hole Diameter (Decimal Inch) 1.0000
Compatible Insert Size Code 313
Maximum Ramping Angle 0.5
Cutter Style EJ6C
Cutting Direction Right Hand
Insert Holding Method Screw
Lead Angle 90 deg
Rake Negative
Series EJ6C
Overall Height (Inch) 2-3/8
Overall Height (Decimal Inch) 2.3750
Keyway Width (Inch) 3/8
Keyway Width (Decimal Inch) 0.3750
Pitch Type Normal
Tool Application Facing; Helical Interpolation; Ramping; Shouldering
Tool Performance General Purpose
Primary Workpiece Material Universal
Primary Workpiece Material Code O
Cutting Edge Length (Decimal Inch) 0.3850
Complete Insert Compatibility CGM313R0?
Toolholder Material Steel
Manufacturers Catalog Number EJ6C-03R01
Coolant Through Yes
Number Of Cutter Inserts 7
Number Of Flutes 5

$772.20

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Brand: Widia / Part #: 2021407


Item #: 03948338
Brand: Widia
Model #: 2021407

Product Specifications

Minimum Cutting Diameter (mm) 24.99
Maximum Cutting Diameter (mm) 24.99
Maximum Depth of Cut (mm) 28.00
Cutter Style M300
Shank Type Weldon Flat
Shank Diameter (mm) 25.0000
Maximum Ramping Angle 0
Insert Holding Method Screw
Overall Length (mm) 96.0000
Tool Material Steel
Series M300
Flute Type Helical
Lead Angle 90
Shank Length (mm) 56.000
Head Length (mm) 40.00
Maximum RPM 26100.000
Tool Application Milling; Slotting; Shouldering
Tool Performance General Purpose
Primary Workpiece Material Universal
End Mill Type Helical End Mill
Rake Positive
Complete Insert Compatibility AONT
Insert Compatibility AONT
Hand of Holder Right Hand
Multi-Use Tool No
ISO Number 12393001200
Manufacturers Catalog Number 12393001200
Usable Length (mm) 28.000
Number Of Flutes 2
Number Of Cutter Inserts 6
Coolant Through Yes

$773.20

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Brand: Widia / Part #: 6020523


Item #: 97480222
Brand: Widia
Model #: 6020523

Product Specifications

Minimum Cutting Diameter (mm) 100.00
Maximum Cutting Diameter (mm) 111.80
Maximum Depth of Cut (mm) 7.50
Arbor Hole Diameter (mm) 32.00
Lead Angle 56.000
Compatible Insert Size Code HN..1107
Cutter Style M1200
Cutting Direction Right Hand
Insert Holding Method Wedge
Rake Negative
Series M1200
Hub Diameter (mm) 78.000
Overall Height (Mm - 5 Decimals) 50.00000
Maximum Body Diameter (mm) 111.80
Maximum RPM 2700.000
Tool Application Chamfering; Facing; Milling
Tool Performance General Purpose
Primary Workpiece Material Stainless Steel; Cast Iron; Super-alloys & Titanium; Steel
Primary Workpiece Material Code P; S; K; M
Complete Insert Compatibility HNMF110710ZNSNMM
Toolholder Material Steel
Number Of Cutter Inserts 10
Coolant Through No
Number Of Flutes 10

$773.87

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Brand: Widia / Part #: 6921242


Item #: 99600231
Brand: Widia
Model #: 6921242

Product Specifications

Minimum Cutting Diameter (Decimal Inch) 4.0000
Maximum Cutting Diameter (Decimal Inch) 4.4646
Maximum Depth of Cut (Decimal Inch) 0.2953
Arbor Hole Diameter (Decimal Inch) 1.5000
Arbor Hole Diameter (Inch) 1-1/2
Lead Angle 56.000
Compatible Insert Size Code 110710
Cutter Style M1200
Cutting Direction Right Hand
Insert Holding Method Wedge
Rake Negative
Series M1200
Hub Diameter (mm) 85.850
Overall Height (Decimal Inch) 2.0000
Maximum Body Diameter (Decimal Inch) 3.6645
Maximum Body Diameter (mm) 93.08
Maximum RPM 2700.000
Tool Application Chamfering; Facing
Tool Performance General Purpose
Primary Workpiece Material Universal
Complete Insert Compatibility HNMF
Toolholder Material Steel
Manufacturers Catalog Number M1200U400Z10S150HN11W
Number Of Cutter Inserts 10
Coolant Through No
Number Of Flutes 10

$773.87

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Brand: Ingersoll Cutting Tools / Part #: 3007821


Item #: 58758988
Brand: Ingersoll Cutting Tools
Model #: 3007821

Product Specifications

Minimum Cutting Diameter (Decimal Inch) 2.0000
Minimum Cutting Diameter (Inch) 2
Minimum Cutting Diameter (mm) 50.80
Maximum Cutting Diameter (Inch) 2
Maximum Cutting Diameter (Decimal Inch) 2.0000
Maximum Depth of Cut (Decimal Inch) 1.6600
Arbor Hole Diameter (Decimal Inch) 0.7500
Compatible Insert Size Code 1604
Cutter Style 24J1B
Cutting Direction Right Hand
Insert Holding Method Screw
Lead Angle 90 deg
Rake Positive
Series 24J1B
Overall Height (Inch) 2
Overall Height (Decimal Inch) 2.0000
Keyway Width (Decimal Inch) 0.3100
Pitch Type Close
Tool Application Shouldering
Tool Performance General Purpose
Primary Workpiece Material Universal
Primary Workpiece Material Code O
Cutting Edge Length (Decimal Inch) 1.6600
Complete Insert Compatibility APCT1604?
Toolholder Material Steel
Manufacturers Catalog Number 24J1B20D1R01
Coolant Through No
Number Of Cutter Inserts 9
Number Of Flutes 3

$774.18

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Brand: Widia / Part #: 6425406


Item #: 09948845
Brand: Widia
Model #: 6425406

Product Specifications

Minimum Cutting Diameter (Decimal Inch) 1.5000
Maximum Cutting Diameter (Decimal Inch) 1.5000
Maximum Depth of Cut (Decimal Inch) 0.3940
Arbor Hole Diameter (Decimal Inch) 0.7500
Compatible Insert Size Code XNGU1004..
Maximum Ramping Angle 0
Cutter Style VSM
Cutting Direction Right Hand
Insert Holding Method Screw
Lead Angle 90
Rake Negative (Axial); Negative (Radial)
Rake Angle -13.300
Series VSM490
Maximum Body Diameter (Decimal Inch) 1.4210
Overall Height (Decimal Inch) 1.5770
Keyway Width (mm) 8.19
Hub Diameter (Decimal Inch) 1.4210
Maximum RPM 26200.000
Tool Application Milling; Slotting
Tool Performance General Purpose
Primary Workpiece Material Universal
Number of Adjustable Pockets 0
ISO Number VSM490D150Z04S075XN10
Coolant Hole Diameter (Decimal Inch) 0.0790
Complete Insert Compatibility XNGU100408SRMM
Toolholder Material Steel
Manufacturers Catalog Number VSM490D150Z04S075XN10
Coolant Through Yes
Number Of Cutter Inserts 4
Number Of Flutes 4

$774.20

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Brand: Widia / Part #: 6425487


Item #: 09787599
Brand: Widia
Model #: 6425487

Product Specifications

Minimum Cutting Diameter (mm) 125.00
Maximum Cutting Diameter (mm) 125.00
Maximum Depth of Cut (mm) 10.00
Arbor Hole Diameter (mm) 40.00
Compatible Insert Size Code XNGU1004..
Maximum Ramping Angle 0
Cutter Style VSM
Cutting Direction Right Hand
Insert Holding Method Screw
Lead Angle 90
Rake Negative (Axial); Negative (Radial)
Rake Angle -12.600
Series VSM490
Maximum Body Diameter (mm) 122.79
Overall Height (Mm - 5 Decimals) 63.00000
Keyway Width (mm) 16.48
Hub Diameter (mm) 90.000
Maximum RPM 13500.000
Tool Application Milling; Slotting
Tool Performance General Purpose
Primary Workpiece Material Universal
Number of Adjustable Pockets 0
ISO Number VSM490D125Z10S40XN10
Coolant Hole Diameter (Decimal Inch) 0.0980
Complete Insert Compatibility XNGU100408SRMM
Toolholder Material Steel
Manufacturers Catalog Number VSM490D125Z10S40XN10
Coolant Through Yes
Number Of Cutter Inserts 10
Number Of Flutes 10

$774.20

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Brand: Ingersoll Cutting Tools / Part #: 6102661


Item #: 96407952
Brand: Ingersoll Cutting Tools
Model #: 6102661

Product Specifications

Maximum Drill Depth 168.00 mm
Drill Depth by Diameter Ratio 4xD
Maximum Depth of Cut (mm) 168.00
Shank Type Weldon Flat
Shank Diameter (mm) 40.0000
Cutting Direction Right Hand
Drill Body Length to Flange (mm) 196.00
Toolholder Style QR04
Nose Diameter (Mm) ( - 2 Decimals) 42.00
Nose Diameter (Decimal Inch - 4 Decimals) 1.6540
Overall Length (mm) 266.0000
Overall Length 266.00
Through Coolant Yes
Series QR
Flute Length (mm) 168.00
Shank Length (mm) 70.000
Primary Workpiece Material Universal
Primary Workpiece Material Code O
Flute Type Slow Spiral
Maximum Cutting Diameter (mm) 42.00
Maximum Cutting Diameter (Decimal Inch) 1.6540
Number Of Flutes 2
Coolant Through Yes

$776.16

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Brand: Bertech / Part #: PPT2WL-1/2


Item #: 01426766
Brand: Bertech
Model #: PPT2WL-1/2

Product Specifications

Thickness (mil) 3.5000
Color Amber
Width (Inch) 1/2
Series Part Number PPT2WL
Application 3D Printing; Fiber Optics Manufacturing; Solar Panels; Aerospace Assembly; Electronic Assembly
Adhesive Material Silicone
Tape Material Polyimide Film
Tensile Strength (Lb./Inch) 50.00
Minimum Operating Temperature C -73.00
Minimum Operating Temperature F -99.000
Length Ft. 108.000
Maximum Operating Temperature C 260.000
Maximum Operating Temperature F 500.000
Length (Yards - 2 Decimals) 36.00

$776.80

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Brand: Air Conditioning Products / Part #: AMD 42"


Item #: 48640700
Brand: Air Conditioning Products
Model #: AMD 42"

Product Specifications

Overall Width 45
Overall Height 45 in
For Use With 42" Fan
Rough Opening Height 43 in
Rough Opening Width 43 in
Motorized Yes
Mounting Location Roof; Wall
Ventilation Damper Type Supply
Material Aluminum
Maximum Velocity 3500 FPM
Includes 100-240 Volt Motor

$777.09

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Brand: Ingersoll Cutting Tools / Part #: 3025682


Item #: 44329068
Brand: Ingersoll Cutting Tools
Model #: 3025682

Product Specifications

Minimum Cutting Diameter (Decimal Inch) 3.0000
Minimum Cutting Diameter (Inch) 3
Maximum Cutting Diameter (Inch) 3-3/4
Maximum Cutting Diameter (Decimal Inch) 3.7500
Maximum Depth of Cut (Decimal Inch) 0.3300
Arbor Hole Diameter (Decimal Inch) 1.0000
Arbor Hole Diameter (Inch) 1
Lead Angle 45.000
Compatible Insert Size Code 1607
Cutter Style TN1N
Cutting Direction Right Hand
Insert Holding Method Screw
Rake Positive
Series TN1N
Keyway Width (Decimal Inch) 0.3750
Keyway Width (Inch) 3/8
Overall Height (Inch) 1-3/4
Overall Height (Decimal Inch) 1.7500
Pitch Type Normal
Tool Application Chamfering; Facing
Tool Performance General Purpose
Primary Workpiece Material Universal
Complete Insert Compatibility ANHU1607
Toolholder Material Steel
Manufacturers Catalog Number TN1N-30R02
Number Of Cutter Inserts 7
Coolant Through No
Number Of Flutes 7

$777.15

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Brand: Ingersoll Cutting Tools / Part #: 3030336


Item #: 37241742
Brand: Ingersoll Cutting Tools
Model #: 3030336

Product Specifications

Minimum Cutting Diameter (Decimal Inch) 1.0000
Minimum Cutting Diameter (Inch) 1
Maximum Cutting Diameter (Decimal Inch) 1.0000
Maximum Cutting Diameter (Inch) 1
Maximum Depth of Cut (Decimal Inch) 1.1400
Maximum Depth of Cut (Inch) 1-9/64
Cutter Style 2SJ3Y
Shank Type Weldon Flat
Shank Diameter (Decimal Inch) 1.0000
Shank Diameter (Inch) 1
Maximum Ramping Angle 0 ?
Insert Holding Method Screw
Overall Length (mm) 101.6000
Overall Length (Decimal Inch) 4.0000
Tool Material Steel
Series 2SJ3Y
Flute Type Spiral
Lead Angle 90
Shank Length (Inch) 2-1/4
Shank Length (Decimal Inch) 2.2500
Head Length (Decimal Inch) 1.2000
Head Length (mm) 30.48
Tool Application Facing; Shouldering
Tool Performance General Purpose
Primary Workpiece Material Universal
End Mill Type Shoulder Square End Mill
Rake Negative
Complete Insert Compatibility ZGM212..; DGM212..
Insert Compatibility ZGM212..; DGM212..
Hand of Holder Right Hand
Multi-Use Tool Yes
Manufacturers Catalog Number 2SJ3Y-1001780R01
Usable Length (mm) 30.480
Number Of Flutes 2
Usable Length (Decimal Inch) 1.2000
Number Of Cutter Inserts 8
Coolant Through Yes

$777.15

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Brand: Jan-Fan / Part #: JF-CCM20-DCS-S


Item #: 86429651
Brand: Jan-Fan
Model #: JF-CCM20-DCS-S

Product Specifications

Fan Diameter 20 in
Fan Type I-Beam/Suspension
Number Of Blades 3
Voltage 115
Maximum Rpm 1100
Phase Single
Horsepower 1/4
Oscillation No
Mount Type C-Channel
Color Silver
CFM Rating at High Speed 7794
Number Of Speeds 2

$777.55

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Brand: Widia / Part #: 3958019


Item #: 97567416
Brand: Widia
Model #: 3958019

Product Specifications

Minimum Cutting Diameter (Decimal Inch) 4.0000
Minimum Cutting Diameter (Inch) 4
Maximum Cutting Diameter (Decimal Inch) 4.4323
Maximum Depth of Cut (Decimal Inch) 0.1772
Arbor Hole Diameter (Decimal Inch) 1.5000
Arbor Hole Diameter (Inch) 1-1/2
Lead Angle 45.000
Compatible Insert Size Code HN..0905
Cutter Style M1200
Cutting Direction Right Hand
Insert Holding Method Screw
Rake Negative
Series M1200
Hub Diameter (Decimal Inch) 3.6614
Overall Height (Inch) 1-3/4
Overall Height (Decimal Inch) 1.7500
Maximum Body Diameter (Decimal Inch) 4.2870
Maximum RPM 6300.000
Tool Application Facing; Milling
Tool Performance General Purpose
Primary Workpiece Material Hard Material; Non-Ferrous Metal; Stainless Steel; Cast Iron; Super-alloys & Titanium; Steel
Primary Workpiece Material Code P; S; H; K; M; N
Complete Insert Compatibility HNGJ0905ANENLD
Toolholder Material Steel
Number Of Cutter Inserts 6
Coolant Through Yes
Number Of Flutes 6

$777.83

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Brand: Widia / Part #: 3650541


Item #: 97475230
Brand: Widia
Model #: 3650541

Product Specifications

Minimum Cutting Diameter (Decimal Inch) 4.0000
Minimum Cutting Diameter (Inch) 4
Maximum Cutting Diameter (Decimal Inch) 4.4323
Maximum Depth of Cut (Decimal Inch) 0.1772
Arbor Hole Diameter (Decimal Inch) 1.2500
Arbor Hole Diameter (Inch) 1-1/4
Lead Angle 45.000
Compatible Insert Size Code HN..0905
Cutter Style M1200
Cutting Direction Right Hand
Insert Holding Method Screw
Rake Negative
Series M1200
Hub Diameter (Decimal Inch) 2.7224
Overall Height (Inch) 1-3/4
Overall Height (Decimal Inch) 1.7500
Maximum Body Diameter (Decimal Inch) 4.2870
Maximum RPM 6300.000
Tool Application Facing; Milling
Tool Performance General Purpose
Primary Workpiece Material Hard Material; Non-Ferrous Metal; Stainless Steel; Cast Iron; Super-alloys & Titanium; Steel
Primary Workpiece Material Code P; S; H; K; M; N
Complete Insert Compatibility HNGJ0905ANENLD
Toolholder Material Steel
Number Of Cutter Inserts 6
Coolant Through Yes
Number Of Flutes 6

$777.83

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Brand: Sandvik Coromant / Part #: 8172020


Item #: 83054452
Brand: Sandvik Coromant
Model #: 8172020

Product Specifications

Minimum Cutting Diameter (Decimal Inch) 2.5000
Minimum Cutting Diameter (mm) 63.50
Maximum Cutting Diameter (Decimal Inch) 2.5000
Maximum Cutting Diameter (mm) 63.50
Maximum Depth of Cut (mm) 9.00
Maximum Depth of Cut (Decimal Inch) 0.3543
Compatible Insert Size Code MF80 -1305
Cutter Style MF80-AR?Rxx
Cutting Direction Right Hand
Insert Holding Method Screw Clamping
Series CoroMill?
Pitch Type Close
Maximum RPM 11700.000
Tool Application Facing; Milling; Shouldering
Primary Workpiece Material Cast Iron; Steel
Primary Workpiece Material Code P; K
ISO Number MF80-AR063R25-13M
Toolholder Material Steel
Manufacturers Catalog Number MF80-AR063R25-13M
Coolant Through Yes
Number Of Cutter Inserts 5

$778.00

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Brand: Sandvik Coromant / Part #: 8172027


Item #: 83054411
Brand: Sandvik Coromant
Model #: 8172027

Product Specifications

Minimum Cutting Diameter (Decimal Inch) 2.4803
Minimum Cutting Diameter (mm) 63.00
Maximum Cutting Diameter (Decimal Inch) 2.4803
Maximum Cutting Diameter (mm) 63.00
Maximum Depth of Cut (mm) 9.00
Maximum Depth of Cut (Decimal Inch) 0.3543
Compatible Insert Size Code MF80 -1305
Cutter Style MF80-R?Qxx
Cutting Direction Right Hand
Insert Holding Method Screw Clamping
Series CoroMill?
Pitch Type Close
Maximum RPM 11800.000
Tool Application Facing; Milling; Shouldering
Primary Workpiece Material Cast Iron; Steel
Primary Workpiece Material Code P; K
ISO Number MF80-R063Q22-13M
Toolholder Material Steel
Manufacturers Catalog Number MF80-R063Q22-13M
Coolant Through Yes
Number Of Cutter Inserts 5

$778.00

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Brand: Widia / Part #: 2021353


Item #: 85350023
Brand: Widia
Model #: 2021353

Product Specifications

Minimum Cutting Diameter (mm) 84.00
Cutting Diameter (mm) 100.00
Maximum Cutting Diameter (mm) 100.00
Maximum Depth of Cut (mm) 8.00
Arbor Hole Diameter (mm) 32.00
Compatible Insert Size Code RC__1606
Maximum Ramping Angle 2.25
Cutter Style M100
Cutting Direction Right Hand
Insert Holding Method Screw
Series M100
Hub Diameter (mm) 60.000
Keyway Width (mm) 14.46
Overall Height (Mm - 5 Decimals) 50.00000
Maximum RPM 9000.000
Tool Application Facing; Profiling; Helical Interpolation; Pocketing; Shouldering; Slotting; Ramping
Tool Performance General Purpose
Primary Workpiece Material Universal
Primary Workpiece Material Code O
Number Of Cutter Inserts 7
Coolant Through No

$779.38

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Brand: Vargus / Part #: 66187


Item #: 90951567
Brand: Vargus
Model #: 66187

Product Specifications

System Size 80 mm
Cutting Direction Right Hand
Compatible Insert Style Standard
Compatible Insert Size Code 4ER
Internal or External External
Insert Holding Method Screw; Clamp
Center to Cutting Edge (Decimal Inch) 2.1700
Series V-Cap
Coolant Through Yes

$778.92

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It